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  • ✨ Welcome to all our new followers! ✨ We’re so happy to have you here 🫶 To celebrate, enjoy 20% OFF your next order with code: WELCOME20 🎉 (ends 31 October) Shop now and treat your skin to the care it deserves 💚 Link in bio #SoftandCo #SkincareThatCares #VeganSkincare
  • ✨ Big News ✨ We’re beyond excited to announce that Soft & Co will be making its debut at Professional Beauty North 2025! 💫 Join us as we showcase our innovative skincare products & treatments. 🌿💆‍♀️ Where to find us: 🏛 Manchester Central (G-MEX) 📅 28–29 Sept 2025 🪞 Stand G38 ✨ Why stop by? 🌿 First look at our NEW skincare line 🙌 Live demos & hands-on experiences 💼 Exclusive offers and freebies 💬 Meet our founders & team Don’t miss your chance to discover the next bestselling skincare line! 🌟 #professionalbeautynorth #skincareinnovation #beautyprofessionals #manchestercentral
  • Turn back time—one drop at a time ⏳✨ Crafted for skin that demands a little extra TLC, this face serum with anti-ageing properties, helps preventing the appearance of wrinkles acting on the elasticity and flexibility of the skin. It has a plumping and firming effect and improves skin complexion, as well as protecting from harmful environmental aggressors. Simply apply just 2–3 drops after cleansing — preferably in the evening— and let the nourishing formula absorb into your skin. Pro tip: Follow with your favourite moisturiser for even deeper overnight hydration! Ideal for mature skin types or anyone wanting to slow down visible signs of ageing, this serum makes youthful-looking skin accessible and luxurious. Ready for radiant transformation? Tap the link in our bio to get glowing tonight ✨ #SoftandCoGlow #antiageingserum #skincareroutine #beautysleep #glowingskin #youthfulcomplexion
  • 💝 Mums To Be Pamper Pack – pure pregnancy bliss! 💝 Created with love for all the mums-to-be out there 💚 Our Mums To Be Pamper Pack is the ultimate self-care bundle to nourish, soothe and protect your skin throughout pregnancy. What’s inside? ✨ Rich Hypoallergenic Cream ✨ Anti-Blemishes & Anti-Stretch Marks Dry Oil ✨ Eye Contour Serum ✨ Hydrating Body Cream —all vegan, gentle, and suitable during pregnancy 🌿 💬 Whether it’s a thoughtful gift or a well-deserved treat for yourself, this set is perfect for those precious me-time moments 💫 🎁 Don’t forget to use our 25% discount! 👉 Follow our Instagram page and send us a DM to receive your exclusive code — ready to use at checkout 🛍️ #skincareroutine #mumstobe #vegan #skincareproducts #discount
  • SKIN TIP 💡: Got very dry skin? Avocado oil is your new best friend 🥑 If your skin’s feeling tight, flaky, or just thirsty — try adding avocado oil to your routine. It’s rich, soothing, and made to deeply nourish even the driest skin. Here’s why we love it: ✔️ 100% vegan ✔️ Super moisturising & emollient ✔️ Perfect for very dry or sensitive skin ✔️ Ready to use – no mixing needed Use it solo or mix a few drops into your daily moisturiser for an extra hydration boost ✨ 👇 Know someone who struggles with dry skin? Tag them below or DM us if you have a question — they’ll thank you later 💚 #skincareroutine #vegan #veganskincare #avocadooil

Soft & Co. where beauty is an experience and your skin is our passion

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